We sampled an equal proportion of males and females, six for each gender, and questioned an age band from 16-18, which corresponds to our previous target audience research data.
We received a range of results for the subjects' favourite genres, with comedy and thriller receiving three votes each, and horror receiving four votes. At this later stage in the planning process, this will not affect our final piece.
The voting that occurred between our two sequence ideas was the most interesting part, with seven votes for "ShadowS" and five votes for "White Whisperer". All the votes we received for "White Whisperer" were from female voters, indicating a possible gender bias, showing the sequence seems more appealing to females. All the votes received for "Shadows" were from males, bar one, which shows another gender bias. Despite these biases, we will not be filming our sequence in order to exclude the other gender.
Based on recent decisions with regard to our sequence and results from our research, our target audience is males aged 16-18.
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