Target Audience Research - Se7en

The data above, sourced from IMDB.com shows the user ratings for Se7en, broken down into age groups and gender. After analysis of the graph, it becomes clear that more males voted than females, and rated the film higher. This could be due to the inclusion of psychological torture and violence, a film element commonly appealing to males. The majority of votes were posted by males ages 18-29, and this age bracket voted the film 8.8/10, the highest score aside from the under-18s. Due to the 18 certification of the film, we have to discard the under-18 portion of the vote demographic, as these votes are irrelevant in the target audience of the movie. This removes 3,370 votes from the equation. It could be argued that more males voted on the film as they are more likely to use a site like IMDB, although we are not taking this into account.