After thought on our film idea, we decided to get target audience data for a related film which we didn't analyse. The data above, sourced from IMDB.com shows the user ratings for The Ring, broken down into age groups and gender. After analysis of the graph, we can see more males voted than females, and rated the film lower. The reasoning for a higher female score could be due to the female lead in the movie, which might alienate men. Males aged 18-29 submitted more votes than any other demographic. The highest score was received from females aged 18-29, voting the film 7.4/10. It could be argued that more males voted on the film as they are more likely to use a site like IMDB, although we are not taking this into account.
Friday, 16 January 2009
Target Audience Research - The Ring 16/1/09
After thought on our film idea, we decided to get target audience data for a related film which we didn't analyse. The data above, sourced from IMDB.com shows the user ratings for The Ring, broken down into age groups and gender. After analysis of the graph, we can see more males voted than females, and rated the film lower. The reasoning for a higher female score could be due to the female lead in the movie, which might alienate men. Males aged 18-29 submitted more votes than any other demographic. The highest score was received from females aged 18-29, voting the film 7.4/10. It could be argued that more males voted on the film as they are more likely to use a site like IMDB, although we are not taking this into account.
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