Target Audience Research - The Sixth Sense

The data above, sourced from IMDB.com shows the user ratings for The Sixth Sense, broken down into age groups and gender. After analysis of the graph, we can see more males voted than females, and rated the film lower. The reasoning for a higher female score could be due to the slow pace and drama of the film, which might not appeal to men. Males aged 18-29 submitted more votes than any other demographic. The highest score was received from males aged under 18, voting the film 8.5/10. It could be argued that more males voted on the film as they are more likely to use a site like IMDB, although we are not taking this into account.